Standard Chartered Bank gives a wide range of services within the buyer and corporate and organization such as managing an account divisions, counting comprehensive exchange back, cash administering and outside trade items through our treasury operations.
Consumer Banking
Standard Chartered Bank Ghana offers a range of personal banking products and services across the nation through a network of 21 branches, 1 main Priority Centre at Opeibea, 1 agency on the Kwame Nkrumah University of Science And Technology Campus and alternate channels such as ATMs, call centres, transactional banking, debit cards, personal loans, and SMS banking. Standard Chartered Bank is the only bank with 2 SME centres in the country.
Standard Chartered services are backed by a strong commitment to giving its customers an effective and reliable banking services and exceeding their expectations.
Wholesale Banking
Standard Chartered Bank offers its corporate and institutional clients comprehensive banking solutions with particular emphasis on relationship banking. Corporate clients benefit from a variety of flexible financial propositions that address individual needs. Clients can access traditional as well as structured products in the areas of lending, trade finance, cash management and treasury. Customers also have access to cross-border payments, treasury services, transaction banking and custodial services, all supported by electronic funds transfer and cash management systems. Wholesale Banking provides creative solutions to address the needs of customers. The Standard Chartered Bank Bank has always been at the forefront of creative product offerings.
3. GOALS AND OBJECTIVES OF COMMUNICATIONS CAMPAIGN
3.1 Goals
Establishing Standard Chartered Bank as Ghana’s top technological bank is the fundamental target of the bank’s PR strategy. The objective is to further develop brand discernment with an accentuation on the SC Portable stage by featuring advancement, security, and straight forwardness. this mission is to enlist and keep a bigger client base by cautiously articulating these qualities, which will upgrade the degree of cooperation with AI financial administrations (Oppong, 2020). This superseding objective is predictable with SCB’s greater addition at the very front of giving creative, client-centered financial administration in the Ghana’s ferocious monetary market.
● Support a critical ascent in the quantity of new and current clients of SC Versatile by featuring the stage’s capacities and benefits.
● Help Standard Contracted Bank’s standing as a trailblazer in computerized banking by stressing the bleeding edge and safe elements of its web-based contributions.
● Support expanded shopper contribution by utilizing intelligent missions, educational materials, and designated computerized correspondence to fabricate a sensation of local area and dependability among SCB clients.
● Highlight SC Mobile as Ghana’s leading banking technology example to promote SCB’s commitment to financial innovation.
● Support SCB’s piece of the pie in the web-based financial industry by outperforming rivals thanks to serious areas of strength for contributions and proficient correspondence strategies.
4. TARGET MARKET
A diverse populace in Ghana is the fundamental objective market for Standard Chartered Bank’s core audience. The age bunch ranges from individuals and families in their 40s and 50s to youthful experts and business visionaries in their 20s and 30s.