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Introduction Consumer behavior involves understanding the psychological, social, and economic factors that influence consumers’ choices and behaviors.   Consumer behavior is influenced by some internal and external factors. Internal factors include personal characteristics such as age, gender, personality, motivation, perception, and attitudes. External factors include cultural, social, economic, and situational influences.   Understanding consumer behavior … Read more

YouTube was introduced by owners of Google more than a decade ago, and the journey has been interesting, fun, entertaining and informative. YouTube has over the years not only given room for creators around the world to exhibit their talents by posting funny, entertaining, informative and educative videos on their platform, there have also and … Read more